Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News

Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

Happy...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Residual Income Business Opportunities
Residual Income is the way that you work once and get paid multiple times—sounds great!... Read On
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
The Ideal Length of Everything Online, Including Social Media Posts
When one of your busiest marketing channels limits you to 140 characters, you know that the internet sets its own rules.
Low Cost Business Opportunities to Own
Are your right for a Low Cost Business Opportunities to Own? The desire to own your own business... Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
National Property Inspections
Flexible work schedule, no experience needed, and complete training and support available!
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
I Want To Buy a Business Opportunity or Franchise
Who are the types of people who buy a business opportunity or small franchise? According to people in... Read on
Copying & Publishing Business Opportunities
Today creativity abounds in the printing and publishing space with more unique business solutions than ever imaginable.
 
Resource Center > Article
Going Digital? How to Make a Podcast
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while entertaining and informing your audience. Going Digital? How to Make a Podcast read on...


Thanks to the internet and modern technology, you only need a small investment to get your podcast up and running. As you build an audience, you also establish yourself as an authority in your field. You also have an effective platform for promoting your services and products.

Here is an overview of how to make a podcast, including the equipment you need, research required and where to distribute it.

Going Digital? How to Make a Podcast - Equipment.
On a small budget? You can still make a podcast. At the very least, you will need:

Microphone. Invest in a high-end microphone. This enhances the quality of your podcast, making it easier to listen to.
Computer. Either a Windows or Mac will work just fine. You need the computer to record your podcast, edit it, then upload it.
Audio editing software. The open source Audacity is free, and the best starting place for beginner podcasters. When you start making money and want to upscale, you can invest in a professional level digital audio workstation that runs $50 to $900.

And it’s nice to have:

Portable XLR recorder. This lets you use analog mikes and handle several microphone channels. During the podcast, you will be able to adjust and mute sound levels.
Pop filters. Pop filters let you clean up the sound, making your podcast a pleasure to listen to.
Audio interface. Do you want to record directly from analog mikes to the computer? You’ll need an interface, which lets you plug one or more microphones into the computer.

That’s a brief look at the equipment you need. For a more in-depth look, check out this article by tech Talks Central, by with equipment suggestions for tiny, basic and higher-end podcasting budgets.

Going Digital? How to Make a Podcast - Research.
Spend time to research the project before you even start the process of making a podcast.

Realize it’s a big project. If you picture spending a few minutes to interview your subject and doing it all on the fly, think again. If you want to make a good podcast, expect to put in the effort, time, and money that any big project requires.

Define your topic. You need to focus in on the subject of your podcast. You’re in a crowded marketplace. Listeners are choosy about where they spend their time.

No doubt there will be many podcasts already available on your topic. That’s fine—it shows there’s an interest in it. Just give it your own take, do lots of research, provide quality information.

Set up your brand. Pick a name that clearly tells listeners what you’re about. Then come up with attention-grabbing art.

Find a place to host it. Popular platforms include AmazonS3, Podomatic, Podbean, SoundCloud, and Libsyn.

Going Digital? How to Make a Podcast - The Process.

The process to make your podcast is fairly straightforward. But it takes time and experience to streamline the steps and make a quality product. Start small and keep tweaking, learning and improving.

Basically, if you’re using Audacity, you need to follow 4 steps:

• Download and install Audacity
• Record your podcast
• Edit it
• Tag and export the mp3 file

To add a finishing touch, consider adding theme music and chapters. These make for a better listening experience.

For an in-depth look at the process, here is a detailed list of steps from Tech Radar.

Going Digital? How to Make a Podcast - Distribute It. 

You need people to listen to your podcast.

Podcast directory. You start with placing it in a podcast directory, and that means iTunes. This is the one essential spot for every podcast. Follow the official specs and requirements to grab your listing.

You can also list is on Sticher, Blubrry and Miro.

Social media. Announce each new episode of your podcast on your Facebook page. Let people know on Twitter, LinkedIn, Instagram and any other platforms you regularly use. Get known on the social media platforms you’re your audience uses.

Between episodes, post entertaining facts, links to songs, or articles of interest to your target audience. It keeps them engaged and looking forward to your podcasts.

Your website. Make sure you keep your listeners updated on your website too. Consider adding a tab and page about your podcast, or at least a box on the front page that you update regularly.

There it is in a nutshell, how to make a podcast. It takes time and effort, but not much money to get started. Good luck!

For more podcast inspiration, check out our SoundCloud!

Going Digital? How to Podcast

Related Blog Posts
13 Dec 17 Posted by: Margaret Mallonée
in Marketing & Sales

We all know that in sales, time is money. These apps will simplify your life and give you more time to sell, sell, sell! Don’t miss these 15 Apps Every Salesperson Needs!

As we move into 2018, everyone is hypothesizing and publishing their choices for the best apps and ‘need to have it’ technology....
20 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

Looking to boost your marketing game? Not sure what you need or which is best? Check out these Free Trial Marketing Tools You Need!

A big question many people ask is how do I upgrade my audience to reach more people? What platforms should I be using to get my content out into the world? We...
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
23 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Want to improve your sales call technique? Check out our Best Sales Call Advice for Success!

Whether it’s a cold call, referral call, or warm lead, making a sales call can be intimidating. It’s easy to procrastinate on making a call by working on other projects. You may, from time to time,...
13 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Are sales down? Do you need to boost sales? Check out our latest Tips and Tricks to Increase Sales Fast!

Let’s be honest, if sales are low, business and moral are low. Low sales over a period of time can lead to a business shutting down. With online retail giants, like Amazon,...
 
   

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor