Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
..an excerpt from an article by Lauren Diethelm on Fundera. Halfaker...
A Small Business Success Story. MyCorporation.com & CorpNet, founded by Nellie Alkap ...an excerpt from an article by Lauren Diethelm on Fundera. Nellie...

Sponsors

I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
 
Resource Center > Article
Holidays Offer Much in the Way of Business Opportunity…Are You Ready?
10 Oct 12 Posted by: Kathleen C Lanza
in Growth & Profit
Share this Article:

According to projections released last week by both the National Retail Federation (NRF) and its digital division Shop.org, the forecasts for holiday sales in 2012 are looking good. In fact, NRF’s anticipated increase of 4.1% to $586.1 billion in sales this year is higher than the 10-year average of 3.5%, which is some much-needed good news for large and small business owners alike.

“This is the most optimistic forecast NRF has released since the recession,” according to NRF President and CEO Matthew Shay. “In spite of the uncertainties that exist in our economy and among consumers, we believe we’ll see solid holiday sales growth this year.”

Chiming in for the first time this year, Shop.org also expects this year’s online holiday sales to jump considerably. It projects an increase of 12 percent over last year. That translates into as much as $96 billion this season.

With numbers like that in the offing and given that the months of November and December are upon us, the question for any small business owner is: Are you ready?

Have you crafted a plan for what you want to do this holiday season that will draw business and allow you to get a piece of this year’s considerable pie? Have you put in place the marketing strategies and tools that will help you attract this year’s holiday shopper and maximize your potential profits?

Here’s a quick checklist of some of the most important things you should already be thinking about, if you haven't already…

• Are systems in place to keep your operation running efficiently as things begin to pick up, including your sales management and accounting tools?

• Are your inventory levels where they need to be, especially on those items that you believe will be this year’s hottest sellers?

• Have you stocked up on all your shipping supplies?

• If you’re planning to offer holiday incentives and discounts, now is a good time to get those details nailed down and to devise and implement a communications strategy to market them to your customers.

• Have you thought about business logistics with regard to shipping deadlines? Are your customers aware of what they need to do and by when on their end to ensure they have what they need from you in time for the holiday?

• Is your website holiday-ready?

• Have you thought through the social media and other marketing strategies you are going to use this year to drive traffic to your site and/or your location?

• Do you need some extra help to manage things this season? If so, now is the time to hire.

For more information on what you can expect as a small business owner this holiday season, the NRF has just posted its 2014 Holiday Survival Kit, a report on this year’s forecast, consumer trends and historical retail sales data.

 

Related Blog Posts
2 Jan 19 Posted by: Todd Hatch
in Growth & Profit
Digital Marketing Tips that Every Small Business Should Consider. This article from Hallam provides 10 great digital...
30 Dec 18 Posted by: Todd Hatch
in Growth & Profit
Whether you have an established small business or are in the planning stages of starting your own business, it’s important to heed the expert advice of successful business owners.  These 4 tips for running a successful small business paraphrased from and article...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related
..an excerpt from an article by Lauren Diethelm on Fundera. Halfaker...
Read More


Premium Sponsor