Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More

It’s time to wrap up the year, but before we do, we’re sounding off our Top 10 Blogs of 2017! Don’t miss these must-reads for entrepreneurs, mompreneurs, small business, and home-based business owners!

It’s the last working day of 2017, so it’s a great time to take a look back and reflect at...

Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!



Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free! Learn More.
Top 7 Reasons to Consider a CMS
The internet loves obscure abbreviations. You can skip over most of them, but not CMS. What is CMS? read on...
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
National Property Inspections
Flexible work schedule, no experience needed, and complete training and support available!
How Many Leads Does It Take To Close A Sale?
This Featured Article is live on our blog and I know could be very insightful for connectivity and ROI.
Top 50 Home-Based Business Ideas
Home-Based Business ownership can be the most rewarding endeavor you will ever undertake. The new year... Read On
Copying & Publishing Business Opportunities
Today creativity abounds in the printing and publishing space with more unique business solutions than ever imaginable.
Resource Center > Article
Is Your Small Business Holiday-Ready?
Share this Article:

It’s here. The official start of the holiday shopping season is upon us. Black Friday, followed by Small Business Saturday and well into Cyber Monday will see millions of consumers clambering for the hottest deals, the newest gizmos and the most in-demand products this year. In fact, holiday sales are predicted to increase by as much as 2.8 percent this season, up to $465.6 billion, according to the National Retail Federation. And a recent analysis by Forrester Research, Inc. anticipates e-retail sales could increase as much as 15% in November and December.

As a small business opportunity or franchise owner, you can’t afford to miss out on the potential profitability and promise that this time of year has to offer. Ensuring your business is “holiday-ready” means you should focus your efforts in two key areas, meeting the increased demand of more satisfied customers and creating long-term customer relationships.

Meeting Increased Demand

When it comes to meeting increased demand for your products and services, inventory and staffing are your keys to survival. It’s critical that you take stock of the products you think will be most successful this season and order accordingly. In addition, you may require temporary help, especially if you anticipate an increased number of phone calls. Prospective customers expect first-rate and personalized service around the holidays in particular, so this is not the time to skimp on anything customer service-related. You can’t afford to give your customers any reason to go elsewhere when the competition is so fierce.

While it’s true that customer satisfaction starts with a quality product, it is greatly enhanced by the little things, especially at this time of year. Make shopping easier for your customers by offering extended holiday hours, including weekends. Clearly communicate to them what the shipping deadline is if they want to receive their orders in plenty of time for Christmas. Offer gift messages and wrapping if you can. Include a thank-you note with any invoice or packaging slip. And to foster good will over the long-term, make holiday returns as easy as possible.

Creating Long-Term Customer Relationships

The holidays provide a once-a-year opportunity to identify new customers in large numbers. This is your time to make a positive impact on them and to set the stage for an ongoing relationship that you may never have another chance to create. Make sure you ask every one of your customers, whether they are new or existing, to share or confirm their email address and other key contact information so that they can receive special offers and information from you throughout the holidays and all year long. What better way to begin a new year than to start building or enhancing your already-existing customer database? After all, it is the key to any successful strategic marketing plan.

This holiday season think about how you can position your business as an invaluable and helpful resource for everything from clever gift ideas and problem solving to great deals and money-saving coupons. Always include a clear call to action for your customers. For instance, you might want to encourage them to “like you” on Facebook or Tweet you back if they want to win something. Whatever it is you do, remember that the key to creating customer loyalty is to provide quality and value, not just during the holidays but all year long.

Related Blog Posts

Happy 2018! With each new year comes a chance to set and achieve new goals. Don’t let another year go by and not accomplish your goals! Business Opportunity Best New Year’s Resolutions will help you stay on track to make 2018 your best year yet!

The best way to make sure 2018 is going to be...

Stay ahead of the curve and prepare your business with these Top 4 Small Business Trends of 2018!

With the end of 2017 in sight, everyone is getting ready for the new year. It’s an exciting time of year. People are wrapping up the old, and prepping for the new. Part of the fun of the new year...

With your friends and family in for the holidays, how will you get work done as a home-based business owner? Make the most of your work day and vacation time with these 7 Tips for Home-Based Success During the Holidays!

They say home is where the heart is. Nothing could be truer during the...

Have you always wondered about running a home-based business? Are you looking for tips to make your home-based business a success? Look no further! Check out these tips and business opportunities!

Running a home-based business may seem like it’s all fun and games, but it can be tough. People...

These four top companies are giving back this holiday season to help women in need and foster entrepreneurship among women. Check out these companies donating to empower women and how your company can do the same!

The end of the year is approaching and companies are looking to donate to the...
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Premium Sponsor