Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Are you thinking about starting your own business? This info from Ryan Robinson's article on his website, www.ryob.com,...
...an excerpt written by Lauren Diethelm in her article on Fundera. Zoom,...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
Haney Hitting System
ENJOY BASEBALL/ SOFTBALL? WORKING WITH KIDS?WORKING @ HOME? EARNING EXCEPTIONAL INCOME? Email RAHANEY71@AOL.COM for info
 
Resource Center > Article
USPS “Mail Works Guarantee” Proposal To Highlight Direct Mail’s Effectiveness
26 Apr 11 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

A request filed last week by the United States Postal Service with the Postal Regulatory Commission would allow the agency to implement a new program designed to prove the effectiveness of direct mail.  Companies that don’t already use direct mail in their advertising mix would be enticed to do so by the program’s money-back guarantee on postage, which would kick in to the tune of as much as a quarter million dollars per company should their test marketing campaigns not produce the intended results.

Initially being offered to 16 companies from a range of industries, each of which spends a minimum of $250 million annually on advertising other than direct mail, the “Mail Works Guarantee” market test will be evaluated based on a set of jointly agreed upon and unique metrics for each company.  For instance, a restaurant chain’s campaign effectiveness might be evaluated on the amount of increased traffic or sales of a specific menu item, while a retailer’s might hinge on online sales of a certain line of clothing or other specifically marketed goods.

According to the USPS’s April 15 notice to the Postal Regulatory Commission, “the top advertisers in America represent $90 billion in total expenditures for media advertising.”  Of that amount, the USPS' share is only about 3.1%, or a rough total of $3 billion per year. 

It’s no secret that the post office is struggling to make ends meet given its self-supporting status and the huge toll that the Internet has taken on postage sales in recent years.  Being able to capture an even larger piece of the annual corporate-advertising-dollar pie would be a terrific windfall.

Despite the fact that the initial test run of the program will focus only on larger companies, the findings generated by the pilot effort may very well hold some interest for home-based or other small business or franchise owners, many of whom still use direct mail as an integral part of their overall marketing mix.  Should the program be successful, it may serve to reinforce to these smaller-sized operations that direct mail should continue to have a role in their marketing efforts.  Of course, if the results do not turn out as the USPS feels confident they will and do not confirm direct mail's effectiveness in every case, then there may be lessons to be learned from each of those scenarios as well. 

According to the USPS, depending on the pilot's results, it may file a request for approval to offer the program to additional companies in the future. 

The USPS is currently awaiting confirmation by the Postal Regulatory Commission to proceed with the “Mail Works Guarantee” program as it has been described and set forth under filing ID number 72503.

Related Blog Posts
13 Nov 18 Posted by: Todd Hatch
in Marketing & Sales
Avis Budget Group is offering the ultimate low cost car and truck rental independent operator opportunity with unlimited earning potential.  Avis Budget Group is looking for an independent operator for its location in Colorado Springs, Colorado. This is a unique opportunity to take over a retail location...
13 Dec 17 Posted by: Margaret Mallonée
in Marketing & Sales

We all know that in sales, time is money. These apps will simplify your life and give you more time to sell, sell, sell! Don’t miss these 15 Apps Every Salesperson Needs!

As we move into 2018, everyone is hypothesizing and publishing their choices for the best apps and ‘need to have it’ technology....
20 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

Looking to boost your marketing game? Not sure what you need or which is best? Check out these Free Trial Marketing Tools You Need!

A big question many people ask is how do I upgrade my audience to reach more people? What platforms should I be using to get my content out into the world? We...
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while...

 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related
Are you thinking about starting your own business? This info from Ryan Robinson's article on his website, www.ryob.com,...
Read More


Premium Sponsor