Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Are into healthy living? Do you have an entrepreneurial spirit? If so, you should read about this skincare, beauty and hair care product business opportunity. A company that is pioneering the...
Did you know that you can operate your own business that helps mid to large sized companies with their energy efficiency? Yes you can with this clean technology (cleantech) energy management...
Are you into healthy living? Do you have an interest in working for yourself? Well then, you should check out this nutrition and wellness product business opportunity that enables you to be a top-selling health...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
NUMedia
NEW OPPORTUNITY JUST LAUNCHED! Try it before you buy it! Click To Get Your 15-Day FREE Trial! Daily payouts no waiting!
Here's the Quickest & Easiest Way To Earn Passive Income
Absolutely Remarkable Money Making Program! Many come up with excuses when they are afraid to take action! BE DIFFERENT!
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
 
Resource Center > Article
BOOK OF THE MONTH…The Must-Have Marketing Primer for Any New Business Opportunity Owner
1 Mar 13 Posted by: Kathleen C Lanza
in Opportunity Focus
Share this Article:

Even if you’re just rolling around the idea of buying a business opportunity or starting a small business of your own and the whole concept of marketing is something you know little to nothing about, the term “guerrilla marketing” may at the very least sound vaguely familiar. If it doesn’t, have no fear. You actually know more about what it is than you think.

Let’s put it this way…if you’re part of today’s consuming public (and we know you are), you’ve experienced guerrilla marketing in one way or another. We guarantee it.

Coined three decades ago by Jay Conrad Levinson in his then ground-breaking book of the same name, Guerrilla Marketing has become the most powerful brand in marketing history, having now spawned more than 35 top-selling spin-off books that have changed the lives and livelihoods of millions of entrepreneurs worldwide. What started out as one man’s quest to help small business owners with limited means to employ affordable and unconventional methods for finding and retaining satisfied customers actually launched a movement.

And it’s one that will define modern marketing for generations to come.

Guerrilla marketing’s basic premise is this: There are astonishingly simple and effective strategies, tactics and tools that savvy entrepreneurs can employ to make big profits for their small businesses. Of course, that’s assuming they’re willing to think outside the box, have patience and do the necessary planning and work.

But work is an understatement if we’re talking about wading through 35-plus Guerrilla books to get it right, right? Relax. No need, not initially anyway.

Just start simple…

The Best of Guerrilla Marketing: Guerrilla Marketing Remix, by Levinson and co-author Jeannie Levinson, covers it all and has been updated for the latest generation of marketers who live in a 21st century world full of technological innovation and opportunity. It’s a terrific first-blush summary of what contemporary marketing planning, strategizing and execution is all about, and that’s why we’re recommending it as this month’s Book of the Month.

The Best of Guerrilla Marketing, the book, is marketing for business opportunity and other small business owners made simple, but then the truly beautiful thing about the overall guerrilla marketing concept itself is that it’s not complicated…ever. And it’s also affordable. Most importantly, it works every time, if you do it right.

It would be hard to go wrong when there are 200 Guerrilla Marketing Weapons outlined in the book to help you, making it possible for you to familiarize yourself with all of them just enough to begin thinking about what special combination might work best for your small business. The operative word here is combination because marketing, when it is done correctly, is best represented by a constellation, not a star.

It “is not any single one of the 200 weapons,” the authors write. But rather, it is “the wise use of many of them” that works. When it comes to guerrilla marketing in particular, the weapons a small business owner chooses to use actually work in concert with one another, creating a 360-degree communication dynamic that reaches their intended target both efficiently and affordably.

Your task as a guerrilla-minded new or existing business opportunity or other small business owner is simple really. You need to make yourself aware of all the potential weapons in your arsenal and experiment with as many of them as you can to find the combination that works best and results in the highest profits possible.

And this book is a great place to start!

The Best of Guerrilla Marketing: Guerrilla Marketing Remix can be found at your local library, or you can pick up a copy today by visiting your local bookstore or clicking here on either of these online retailers: Amazon.com or Barnes and Noble.com.

We want to hear from you! Did you find "The Best of Guerrilla Marketing: Guerrilla Marketing Remix" helpful? Why or why not? If you have some other small business marketing resources that you’ve found helpful and would like to share with us and our readers, we’d love to know what they are…

Related Blog Posts
10 Aug 16 Posted by: Kathleen C Lanza
in Opportunity Focus

Free Business Opportunity Seekers is what I Googled just now to see what came up. I know that many are looking to get into a business with no money. Yet, hey have the actual potential to make it not just invest a lot of sweat equality that goes no where.

OMG it was MLM city and a nightmare...
9 Aug 16 Posted by: Kevin James Culp
in Opportunity Focus

Start a Business Opportunity with $100 or Less - Don’t let a lack of funds keep you from starting your own business.

Start a Business Opportunity with $100 or Less is Actually possible. The variety of opportunities available is surprising, and not all are internet related. It’s a fact, you...
14 Jul 16 Posted by: Todd Hatch
in Opportunity Focus

Todd Hatch Talks Benefits Facebook360 - Has Facebook brought a new revolution in the photography world with its 360 Degree Photography?

Todd Hatch Talks Benefits Facebook360 upgrades customer experience: the future of social...
3 Mar 16 Posted by: admin
in Opportunity Focus

Age Safe America wants you to know that March is Nutrition Month and a great opportunity to look at ways that good nutrition contributes to fall prevention in older adults.

Age Safe America: Athletes are usually careful about what they eat. They want to
11 Dec 15 Posted by: Kevin James Culp
in Opportunity Focus
Shoppers worldwide are concerned about climate change and environmental dangers. That’s why the demand for green products is skyrocketing. People are targeting their shopping dollars on product and services from a green business...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor