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Resource Center > Article
Innovative Highly Targeted Marketing Opportunities Prove Endless with Enfront Marketing
19 Jul 13 Posted by: Kathleen C Lanza
in Opportunity Focus
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Having masterminded the information system that was the platform for the now hugely successful Angie’s List, veteran entrepreneur Bill Corbin is now focusing his energies on growing his newest enterprise, Enfront Marketing. Using the very latest digital technology, Enfront Marketing supports a virtually limitless range of “person-to-person” communication for use by small businesses and even micro-businesses of all kinds.

The company also offers an affordable business opportunity for individuals who want to follow a proven home-based business model in serving the considerable and varied marketing communications needs of the small business marketplace. As an Enfront Consultant Partner, marketing-savvy individuals are able to either start a business of their own as first-timers or integrate all that the system has to offer into their already existing business consultancy.

Enfront’s range of highly adaptable output media includes email and customized direct mail products, which can be targeted to a minimum quantity of one and ordered online from the user’s personal console. Because the system is so easy to use and allows for such precise and targeted application, it ensures that small business owners get maximum bang for their buck while also achieving highly specific goals within the context of their own overarching marketing strategy.

“This is revolutionary,” says Tom Killion, founder of promotional products innovator Bentcil, a company that has partnered with Enfront to develop its highly successful “Postcard Gift Box.” “Our industry is great at shipping 200 items for handout at an event,” he further explains, “but we’re not good at sending one item, personalized, to the recipient’s home or office.”

Citing Killion’s positive feedback as just one example among many of what is possible using Enfront Marketing’s most targeted capabilities, Bill Corbin says it has been a “pleasant astonishment to see the innovative uses being made of the system.” Here are just a few of the recent testimonials Corbin has received that lend further credence to his observation:

• Utilizing Enfront’s postcard product and the ability to pre-program future delivery, consultant Sara Lunsford has developed a five-year customer loyalty program for the real estate industry, enabling individual agents to “maintain long-term contact with a highly personalized touch,” she says.

• Businessman Neil Rogers has created a sales-force empowerment program using Enfront’s system that is now being used in the insurance and financial industries in his state, reinforcing the fact that individual salespeople have the same need and desire to maintain personal-touch communication as any other small business person. “We’ve tweaked (the system) to provide a dynamic tool for companies of all sizes,” he says.

• Having already built an online marketing system to help fellow remodeling companies develop new leads, home improvement entrepreneur George Faerber has now partnered with Enfront to add the capability of long-term prospect follow-up, new client welcome and existing client up-sell/cross-sell. “The fit is fantastic,” he says. “New leads are expensive in many industries, so the ability to nurture those leads before and, if necessary, after the initial sales presentation is excellent.”

Its stories like these, where Enfront Marketing is making real contributions to the success and profitability of small businesses nationwide, that inspire Corbin to do all that he can to continue growing and strengthening the company’s Consultant Partner network. “I am absolutely delighted to be a conduit for entrepreneurial creativity and energy,” he says. “It’s what this country is all about.”

For more information on all that the Enfront Marketing Business Opportunity has to offer and how you can become an Enfront Marketing Consultant Partner, click here now!

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

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