Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
What if you could operate your own business, working for yourself and making money by providing personal safety and security to others? With this unique business opportunity, you can. And, you’ll potentially be making a difference in someone’s life. Read More
What if you could be your own boss in a business that relieves stress and brings joy and happiness to the lives of others, while making you great money? Is there really a job like that? Yes! At BusinessOpportunity.com, we have a business opportunity as an independent vacation...
Do you want to want to work for yourself and secure your future with unlimited income potential but don’t have a lot of cash to buy into a franchise? Do you want to learn about the social media marketing and use its power to earn money online? Then you need to check out...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free!
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Hempworx
Want to get into the Hemp business? Cash in on the emerging $7.1 Billion Cannabis industry! Act now-ride the green wave.
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
Why Advertise Your Business Opportunity?
Over the years we have been fortunate enough to receive quite a few testimonials. In fact, ... read on
Productivity Hacks — Our Top 50
Productivity Hacks will help you make more from less this 2016. Here at BusinessOpportunity.com we want to... Read On
 
Resource Center > Article
Survey Confirms That the Real Money Is Online
22 Feb 11 Posted by: Kathleen C Lanza
in Featured Articles
Share this Article:

As a home-based or other small business owner, if you’ve at all been hesitant to invest in a website or actively market your business online or via social media such as Facebook or Twitter, a recent research study by the Pew Research Center proves you might be making a very big mistake.  It found significant differences between high-income households and everyone else when it comes to technology ownership and usage, leaving no doubt that online is where the real money is.

Culled from three surveys by the Pew Internet Project from late 2009 and 2010, the study shows that 95% of Americans who live in households that earn $75K or more per year use the internet to some degree, where just 70% of those who live in households that earn less do.  In addition, higher income earners tend to use the internet more at home than do lower income earners.  Broadband connections are also more likely to exist in higher income households.

But earning power doesn’t just correlate to computer usage.  Cell phones are more likely to be in use in 95% of higher income households as well, while only 83% of lower income households have access to this kind of technology.  People who are of greater means are also more likely to own and use other technology as well, including desktop computers (79% vs. 55%); laptops (79% vs. 47%); iPods or other MP3 players (70% vs. 42%); and game consoles (54% vs. 41%), as well as e-readers (12% vs. 3%) and tablet computers, such as the iPad (9% vs. 3%).

Furthermore, the data show that individuals with higher incomes more actively participate in a whole range of online activities when compared to their lower-income peers as follows:


  • 93% of them use email

  • 80% get some if not all of their news online

  • 71% pay their bills online

  • 48% have used a cell phone for email purposes

  • 88% engage in online product research, and

  • 37% donate to charities online.


Perhaps the greatest difference between higher income groups and lower income groups when it comes to online activities is in their intensity of use.  Higher income groups tend to go online more often in any given day and for a much broader scope of reasons than do those in lower income brackets.

Most important to today’s home-based or other small business owner are the survey findings with regard to online commerce and its relationship to higher-income households.  The vast majority of higher-income internet users conduct product research (88%), make travel plans (83%), purchase products or services (81%), do their banking (74%), pay their bills (71%) and access the classifieds, such as Craigslist (60%) online.  Additionally, higher income groups pay for online content, review products online, rate products online and participate in online auctions at significantly higher rates than those from lower income groups.

Given the fact that more income often translates into greater access, perhaps these survey findings come as little surprise.  However, they do serve to reinforce the message that today’s emerging technology is having a critical, growing and irreversible impact on how we buy and sell our goods and services. 

For any business owner who continues to insist that “old school” when it comes to sales and marketing planning is sufficient, take a look at the facts.  It’s not enough anymore to tell yourself that if it’s not broken, don’t fix it.  That approach, even if it’s worked thus far, won’t for much longer―of that you can be certain. 

So take a class if you have to, hire a consultant, start reading and making changes in how you do things, talk to other entrepreneurs about what they know and how they’re getting the job done using today's most cutting-edge technology options.  Start slowly if need be―but just get started.  If you don’t, it’s only a matter of time before you and your business are left behind.

Related Blog Posts
21 May 18 Posted by: Todd Hatch
in Featured Articles
What if you could operate your own business, working for yourself and making money by providing personal safety and security to others? With this unique business opportunity, you can. And, you’ll potentially be making a difference in someone’s life. Read More
30 Apr 18 Posted by: Todd Hatch
in Featured Articles
What if you could be your own boss in a business that relieves stress and brings joy and happiness to the lives of others, while making you great money? Is there really a job like that? Yes! At BusinessOpportunity.com, we have a business opportunity as an independent vacation...
24 Apr 18 Posted by: Todd Hatch
in Featured Articles
Do you want to want to work for yourself and secure your future with unlimited income potential but don’t have a lot of cash to buy into a franchise? Do you want to learn about the social media marketing and use its power to earn money online? Then you need to check out...
20 Apr 18 Posted by: Todd Hatch
in Featured Articles
Are you looking for a lucrative business opportunity in banking or financial services? You’ve come to the right place! At BusinessOpportunity.com, we have a plethora of opportunities that allow anyone the ability to open a business,...
29 Dec 17 Posted by: Margaret Mallonée
in Featured Articles

It’s time to wrap up the year, but before we do, we’re sounding off our Top 10 Blogs of 2017! Don’t miss these must-reads for entrepreneurs, mompreneurs, small business, and home-based business owners!

It’s the last working day of 2017, so it’s a great time to take a look back and reflect at...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor