Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Avis Budget Group is offering the ultimate low cost car and truck rental independent operator opportunity with unlimited earning potential.  Avis Budget Group is looking for an independent operator for its location in Colorado Springs, Colorado. This is a unique opportunity to take over a retail location...
Are into healthy living? Do you have an entrepreneurial spirit? If so, you should read about this skincare, beauty and hair care product business opportunity. A company that is pioneering the...
Did you know that you can operate your own business that helps mid to large sized companies with their energy efficiency? Yes you can with this clean technology (cleantech) energy management...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Haney Hitting System
ENJOY BASEBALL/ SOFTBALL? WORKING WITH KIDS?WORKING @ HOME? EARNING EXCEPTIONAL INCOME? Email RAHANEY71@AOL.COM for info
 
Resource Center > Article
Small Business Saturday. "Black Weekend." The Results Are In…
28 Nov 12 Posted by: Kathleen C Lanza
in Growth & Profit
Share this Article:

Now that all the numbers have been crunched and the data is in, it’s safe to say that this year’s Small Business Saturday was on balance a great success. But then many of you business opportunity, franchise and other small business owners know that already, right? At least we hope so given that an estimated 46% of you made the effort to incorporate Small Business Saturday into your holiday marketing strategy this year.

Black Weekend Results for Black Friday, Small Business Saturday, and Cyber Monday

 

In fact, the overall results of this Black Friday weekend were pretty darn encouraging. And let’s face it, we could all use a little encouragement right now, what with all the gloom and doom about the so-called fiscal cliff looming over us.

So here's the good news...

According to the National Federation of Independent Business (NFIB) and American Express, U.S. consumers spent $5.5 billion “shopping small” this past Saturday. But perhaps just as important, awareness about this relatively new annual event jumped markedly, prompting American Express OPEN president Susan Sobbott to say it “has become an integral part of the holiday shopping season” after just three short years. In fact, consumer awareness about Small Business Saturday jumped to 67 percent, up from just 34 percent two weeks ago. And nearly half (47%) of those who knew about it did shop small on Saturday as a result. What’s more, American Express card small business transactions were up 21 percent over last year.

Supported by hundreds of corporations and small business organizations as well as elected officials from all 50 states and Washington, D.C., this year’s outcome was also most certainly a result of unprecedented social media buzz about the event. More than 3.2 million people “liked” Small Business Saturday’s Facebook page, while an estimated 213,000 tweets with hashtags such as #smallbizsat and #shopsmall also spread the word.

As for “Black Weekend” as a whole, the world’s largest counter of retail foot traffic, ShopperTrak estimates that foot traffic was up 8.2 percent over last year, and retail sales increased by 2.7% as shoppers spent roughly $22 billion over the course of the four days. Citing the fact that the significance of “Black Friday” is being diminished as the holiday shopping season starts earlier each year and promotions have been expanded across many days, ShopperTrak’s founder, Bill Martin, had this to say: “Even though retail sales were slightly down on Black Friday, traffic and sales for the weekend as a whole increased over 2011.”

Some of that is undoubtedly as a result of unprecedented online buying this holiday season. Great deals coupled with an increasing number of technologically savvy consumers with various hand-held and other devices made for the most successful Cyber Monday to date. According to IBM, sales were up a full 30% from last year, easily eclipsing the 18% to 20% many experts predicted.

Overall, most retail industry pundits agree that this year’s kickoff to the holiday shopping season was clearly a success. That, coupled with the fact that consumer confidence, business spending and home prices are all up, gives many of us reason to believe that the economy may be taking a long-awaited turn for the better and charging ahead. Now all we can do is hope that the politicians in Washington don’t get in its way.

 

Related Blog Posts
16 Oct 17 Posted by: Margaret Mallonée
in Growth & Profit

Want more sales? Need to grow your business? Use the Top 7 Methods to Generate More Leads!

If you read Friday’s blog, you know that one of the best ways to increase sales is to generate more leads....
21 Apr 17 Posted by: Kevin James Culp
in Growth & Profit

Offering Financing Boosts Bottom Line - Staying afloat takes some capital. But the process of attracting financing is confusing for small business owners.

Offering Financing Boosts Bottom Line - Here is a look at how you can offer help with financing and credit to small business owners. You...
19 Aug 16 Posted by: Kevin James Culp
in Growth & Profit

The Business Franchise Opportunity Sales Tips 7 Part Series was an idea launched by Keith Shaffer Director of Personal at TheLocalProject.net two weeks ago after a coaching session.  The credit goes to him for this...

10 Feb 16 Posted by: Kevin James Culp
in Growth & Profit
Sales Hack to make you more money! Sales Hacks are not new, but how you use them is.  We receive lots of emails from people about various issues and we are always happy to help.  We also in many cases learn how we can do business better for the future.  Today, I share with you an actual letter we received...
29 Dec 15 Posted by: Kevin James Culp
in Growth & Profit
Funding is the lifeblood of any business. The principle reason entrepreneurs put off starting their own business is lack of it. Raising funds from venture capitalists, friends and family is fraught with danger and is often very time consuming. Funding your business by mortgaging your home is risky too....
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor