Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
..an excerpt from an article by Lauren Diethelm on Fundera. Halfaker...
A Small Business Success Story. MyCorporation.com & CorpNet, founded by Nellie Alkap ...an excerpt from an article by Lauren Diethelm on Fundera. Nellie...

Sponsors

I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
 
Resource Center > Article
Solving the Entrepreneur Equation
23 May 11 Posted by: Kathleen C Lanza
in Start-Up
Share this Article:

If you’re an entrepreneur who is marketing a home-based or other small business opportunity or franchise to others, making the investment of time and resources into any prospect is somewhat of a risk.  And let’s face it, your hard work doesn’t always pay off when someone you thought would be a good fit isn’t.  Now there’s a resource that you may want to check out and even recommend to your potential clients that can assist them in making the best decision possible when it comes to business ownership.

In her new book “The Entrepreneur Equation: Evaluating the Realities, Risks and Rewards of Having Your Own Business,” business strategist, author and blogger Carol Roth slaps aspiring entrepreneurs with a reality check that you don’t often see in today’s "you can do it if you just try hard enough" culture.  In his forward to the book, New York Times bestselling author Michael Port puts it this way.  “Most books on entrepreneurship are written from the perspective that anyone and everyone can do it, and it’s super simple if you just follow these three easy steps.  However, anyone who has built a remarkable business knows the truth.  There are no three easy steps…,” he writes.

The goal of Roth’s book is not so much to discourage anyone from becoming an entrepreneur.  However, it does provide individuals who think they have what it takes to make it in business today with the tools they need to make the right call.  Suffice it to say, if your prospect reads this book and still feels confident that buying and starting a home-based or other small- or medium-sized business opportunity or franchise is a good idea, then they’re more likely to make it.

Roth is an expert at raising issues and asking questions that will prompt any aspiring entrepreneur to take careful stock of whether or not the fact that they can own a business is enough.  Let’s face it, just because someone can doesn’t necessarily mean that they should. 

Driven by the concept of self-assessment, Roth’s book prompts the reader to take careful inventory of such critical issues as his/her fitness for entrepreneurship, motivation, timing and personality.  She then goes on to enlighten the reader about key factors that should also impact decision-making such as whether or not the business in question is the right fit, as well as the overall risks, issues and rewards of entrepreneurship.

Roth is also a frequent radio, television and print media contributor on the topics of business and entrepreneurship.  Her blog entitled Unsolicited Business Advice was recently named as one of the Top 10 business blogs online.  If after reading and availing themselves of her sage wisdom and advice on the subject of owning a business your prospect is still on board, you’ll be just one step closer to ensuring your gamble on them is a sound one.

Related Blog Posts
29 Dec 18 Posted by: Todd Hatch
in Start-Up
When starting a new business, every business owner is going to make mistakes. It's simply part of the learning process. But knowing ahead of time which mistakes not to make can save time, money and frustration. Carrie Smith discusses
14 Dec 18 Posted by: Todd Hatch
in Start-Up
Are you thinking about starting your own business? This info from Ryan Robinson's article on his website, www.ryob.com,...
9 Dec 18 Posted by: Todd Hatch
in Start-Up
Did you know that women-owned businesses are eligible for grants that are not available to other business owners? Receiving a grant is probably the best way to get funding for a business because, unlike a business loan,...
9 Dec 18 Posted by: Todd Hatch
in Start-Up
Starting a new business is usually an exciting time for every entrepreneur. But just diving into a new venture without planning can be a disaster. An article from
5 Dec 18 Posted by: Todd Hatch
in Start-Up
Every tech entrepreneur that starts a business has the same primary goal in mind. And getting there as fast as possible is understandably important. But 3 mistakes can kill a tech startup's ability to succeed. In her article on...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related
..an excerpt from an article by Lauren Diethelm on Fundera. Halfaker...
Read More


Premium Sponsor