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It’s time to wrap up the year, but before we do, we’re sounding off our Top 10 Blogs of 2017! Don’t miss these must-reads for entrepreneurs, mompreneurs, small business, and home-based business owners!

It’s the last working day of 2017, so it’s a great time to take a look back and reflect at...

Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!



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The Special Sauce – Opportunity Feed vol. 1.5
23 Nov 14 Posted by: Kevin James Culp
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The Brickell Bubble… will it happen or won’t it? Edition v1.5: For those of you not living in downtown Miami called Brickell over the last few years you’ve missed a building of a city pretty much.  It makes me wonder with a billion dollar mall and an estimated 34 new buildings mostly sky scrapers how they will sustain this growth in such a small area across the bay from famed South Beach and Millionaires Row.

The Brickell Miami & Franchise Portal Bubble

The Franchise Portal Bubble – is the market oversaturated with them and why are they focused on business opportunities since the market turn of 2008 are the questions I asked myself?  The answer is obvious – Franchise Expansion tanked like everything else, but some business opportunities actually picked up speed.  Franchise Portals that wouldn’t have touched many business opportunities prior to the crash now saw them as easy targets.  So, the question remains: Are large Franchise portals the way to go for people who either own or are in charge of marketing Business Opportunities, Distributorship / Dealership Opportunities, Licensee Opportunities for lead generation that leads to a sale or even to sell your existing business?

The quick answer is yes and no.  However, first let me explain the premise that some Franchise Portal sales people use to close clients to advertise on their site.  They pitch that their site acts in much of the same way that the Ronald Reagan trickledown system of economics system was explained to the general populous during that era.  That if a person can afford a Franchise then surely they can afford a Business Opportunity.  This raised my eyebrow on my end so I decided to test six Franchise Portals leads over a few months to see if those leads were more plentiful, of better quality and ultimately closed more sales to increase the bottom line at the end of the sales cycle.

The results are that having now worked with multiple Franchise Portals that the leads come in so fast sometimes it is unreal.  Makes you smile ear-to-ear thinking that you or your marketing manager is the smartest person the globe and have solved all problems–including cash flow since sales = money usually.

See, here is the problem, the disconnect if you will is that all those scores of leads don’t lead to more sales in the end for the most part.   I do know that they lead to more people exploring and even opting in way too soon to ‘just get information’ and this leads to a rainbow effect that if you ever took Macro Eco 101 you would know simply doesn’t work.  The truth is, the majority of the advertisers on sites that are NOT directly related to the core principle of the portal’s website and has a direct connection to the users / shoppers and YOUR potential future clients should be maintained.  I’m not saying that I haven’t made sales using leads that came from Franchise Portals for Business Opportunities.  What I am saying is for that extra cost, often a contract that is at least three months long, limited customer service and various other issues like placement since the site tends to be so crowed people have a hard time even finding your ad amongst all the ‘Franchises”.

That thinking wasted a lot of money for a lot of business opportunities.

Carpe Diem

Special Sauce Burnt End Tid Bit: My blog next week will be short and super helpful.  If you want to not only improve your Alexa ranking, but also potentially over time your Page Rank I’ll have my top ways to achieve your goals.

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20 Dec 17 Posted by: Margaret Mallonée
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in In The News

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in In The News

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in In The News

Always wondered what happened to your favorite athletes after they retired? Check out these Athletes Turned Successful Entrepreneurs!

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22 Nov 17 Posted by: Margaret Mallonée
in In The News

It’s the Wednesday before Thanksgiving! Everyone is gearing up for not only the biggest feast of the year, but also some of the best deals of the year. Don’t miss out on these Cyber Monday and Black Friday Deals 2017!

Black Friday, Small Business Saturday, and Cyber Monday are fantastic times...
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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