Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Avis Budget Group is offering the ultimate low cost car and truck rental independent operator opportunity with unlimited earning potential.  Avis Budget Group is looking for an independent operator for its location in Colorado Springs, Colorado. This is a unique opportunity to take over a retail location...
Are into healthy living? Do you have an entrepreneurial spirit? If so, you should read about this skincare, beauty and hair care product business opportunity. A company that is pioneering the...
Did you know that you can operate your own business that helps mid to large sized companies with their energy efficiency? Yes you can with this clean technology (cleantech) energy management...


Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
Haney Hitting System
Resource Center > Article
Thinking Like An Entrepreneur (Pt 1)
29 Jun 10 Posted by: admin
in Entrepreneur Exchange
Share this Article:

Rene Rodriguez is a life-long entrepreneur and the President, CEO and Founder of Speaking Roses.  Here he takes a moment to share his thoughts on what marketing approaches and strategies have worked best for him through the years, as well as his most inspiring thoughts when it comes to business:

What marketing strategies have you found to be most successful in growing your business?

A good friend of mine, who was a very successful entrepreneur, once told me that the secret of success was in having information.  Through the years, I’ve interpreted that to mean that it’s important to understand the basics, as well as what is going on in the world today that’s new, whatever that may be ― technology, strategies, new trends or whatever will help your business.

Keeping up with what’s going on in the world today then translates, for me, into speed.  For instance, anyone can spend money marketing their products or services.  But to do it right, that’s a different thing. To do it with the right people is a different thing, to do it with people that have already proven to be successful is a different thing, and  then to do the same thing in a different way is yet a different thing ― doing all of this successfully is what I call speed.   If you have speed, you are seeking and receiving information about what is out there and new ways of doing things all the time so you can build your marketing plan accordingly.

For instance, a few years ago, when we first created the concept of Speaking Roses, we had never heard about viral marketing.  Today, viral marketing (the use of social media to create “buzz”) has become a huge deal for us.  When we started implementing viral marketing concepts and strategies into our PR campaign, the news about our company spread very quickly.  We started getting attention from celebrities like Tom Cruise on the Ellen DeGeneres show and being included in mega-events like the Rose Bowl and the Kentucky Derby; we were also featured in hundreds of different television shows, radio shows and magazines.

Whatever strategy you use, I’ve found it’s extremely helpful to measure twice and cut once.  In other words, you always want to make only one decision. And to do that, of course, you need to be informed about what is working and what is not working.  There are several bloggers and magazines, as well as a multitude of other things out there that will tell you what is going on in the world, how the world is moving today, what the new trends are and what is new in marketing, including ideas for how you can create new demand for your product by looking at what others are doing and determining how you can do the same.  But always make decisions using what I call the aim and shoot philosophy.

There are a lot of entrepreneurs that always shoot, shoot, shoot, but they never aim; they run out of bullets and they die.  Others always aim, aim, aim, but they never shoot, so they die too.  My philosophy is aim, shoot, aim, shoot ― you look at something, you test it.  If it works, keep shooting that way.  Another strategy is to keep looking at ROI.   If it works, keep pushing that button.  Eventually, you may find a different approach that works even better.  Then you keep pushing that button, and that’s the way you grow your business.

Finding different things that you can use in your strategies is challenging.  They’re not always going to be obvious to you at first.  It takes reading, being informed and analyzing to develop what I call the sixth sense of being an entrepreneur.  The sixth sense is that thing you feel when you get an idea and realize, “Wow!  That’s going to happen; this is going to make it!”  If you’re an entrepreneur and starting a business, you can’t delegate the ability to feel right about a strategy.  It’s all about you and your own sixth sense.  If you think you have a good idea, but you’re still missing something…well, find the right partner.  Find the right people to counsel you.  Getting just the right partner, of course, is a different topic unto itself, but having counsel is a great help.  The counsel you get may not be perfect, but you can bet it’s going to be chock full of information, and as we know, the secret to success is having information.

What is your favorite motto and/or quote when it comes to business?  Any words of encouragement and/or inspiration for the budding entrepreneur?

There are several phrases that I love and use a lot, but there’s one that I share and teach more than any other.  A really good friend of mine, a very successful businessman, once told me, “In everything you do, you need to ask yourself this question ― “What is the single most important thing in your business that if you are not doing it, none of the other things that you are doing will even matter?”  It’s an extremely powerful phrase because it helps you to focus and identify that one, most important thing in your business that matters most.  It addresses one of the biggest problems that many people have today.  They don’t know how to focus.

The single most important thing means that you have to do some homework and identify what that is and then work hard toward it.  It is a tricky question, but one you must learn how to identify and then answer.  You also must recognize that the answer to the question can change during the course of a business’ development and growth, depending on the strategies in place.


About Rene:

Rene Rodriguez started his first small business at age 14.  Since then he has started and sold five successful businesses in different industries.  An entrepreneur for more than two decades, Rodriguez is currently the President, CEO and Founder of Speaking Roses, which started in 2002, went worldwide in 2008 and is currently operating in more than 25 countries.

This is the first of two installments Rene will contribute to Entrepreneur Exchange, so come back soon to read about his thoughts on his current industry and how and why he chose it.

Related Blog Posts
10 Oct 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
5 Sep 17 Posted by: Kevin James Culp
in Entrepreneur Exchange
I had the pleasure of setting down with Edwin Shoffner, CEO with Mattress by Appointment for BusinessOpportunity.com's very first Podcast that will be released on our new Digital Platform very soon.  Here is the transcript from that call for...
15 Apr 17 Posted by: Kevin James Culp
in Entrepreneur Exchange

Entrepreneur Exchange is our forum where we interview the Influencers, CEO's, Author's, Business Owners Of All Types, Shapes, and Sizes.

Entrepreneur Exchange: Today, we sat down with Marc Winkelman, CEO of
9 May 16 Posted by: Kevin James Culp
in Entrepreneur Exchange

The Billion Dollar Salesman -Serving the World for 28 Years! I’ve truly lived a blessed life and I have also been fortunate to have many mentors that provided me with guidance and motivation. As a result of learning how to do things the right way the companies that I’ve owned have generated just...

31 Mar 16 Posted by: Todd Hatch
in Entrepreneur Exchange

Todd Hatch "Since leaving a job less than a year after graduating college over 20 years ago, I've been fortunate enough to be self employed."

Todd Hatch  - Reflecting on the time I have spent growing...
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More

Premium Sponsor