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Happy first day of December! It’s December and the end of the year is in full-swing. Don’t go into the holiday travel season without the December Book-of-the-Month: Business Adventures by John Brooks.

December means that its holiday time. No matter what holiday you celebrate it’ll...

Female celebrities are breaking the stereotypes of Hollywood and diving into the world of business. Check out how these women are using their fame, fortune, and power to start their own companies. From media production to makeup, these Top Female Celebrity Business Owners are doing it all!

As...

With only a few weeks lefts in 2017, it’s time to get organized now! The holidays are around the corner and you don’t want to be scrambling at the end of the year. Use these Small Business Organization and Tax Tips to End 2017 to help you keep the end of the year stress to a minimum.

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Resource Center > Article
Understanding Goals and Objectives in Business Planning
15 Jun 12 Posted by: Kathleen C Lanza
in Plans & Goals
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Goals and objectives are two terms that are oftentimes used interchangeably, which can present a problem for any prospective business opportunity or franchise owner who is trying to put together a home-based or other small business plan. This basic misunderstanding can particularly pose problems for the startup entrepreneur who is struggling to put together a cohesive planning document where one point logically supports another.


When it comes to goals and objectives, they are actually two related and yet very distinct things. To put it simply, goals are broad statements that are not necessarily specific, while objectives describe precisely what is to be achieved and when. Objectives oftentimes can be used to articulate how you are going to measurably achieve a loftier goal you have set.

For instance, you may set a goal of becoming the nation’s leading provider of a specific product―a non-specific and yet ambitious pronouncement that may or may not come true. Now, it’s time to think about the objectives you want to establish and meet in some concrete and measureable way that will enable you to reach that goal over time. Perhaps one of them would be to sell so many units of product in a given month, quarter or even over the course of a year or two. Or, it may be to acquire a certain number of customers per year and retain a percentage of them from one year to the next.

Setting goals is fun in that it tends to be a more emotional and broad-spectrum endeavor…pie in the sky type of stuff. Whereas setting concrete objectives that will enable you to attain your goals is all about doing the work and, some would say, being SMART―an acronym that stands for specific, measureable, achievable, realistic and timed.

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I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
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