Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Did you know that women-owned businesses are eligible for grants that are not available to other business owners? Receiving a grant is probably the best way to get funding for a business because, unlike a business loan,...
...an excerpt written by Lauren Diethelm in her article on Fundera. Night...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
Haney Hitting System
ENJOY BASEBALL/ SOFTBALL? WORKING WITH KIDS?WORKING @ HOME? EARNING EXCEPTIONAL INCOME? Email RAHANEY71@AOL.COM for info
 
Resource Center > Article
How A Well-Written & Great Press Release Can Generate Leads
13 Nov 09 Posted by: Kevin James Culp
in Marketing & Sales
Share this Article:

A well-written press release is nothing without the distribution channels that “gets the word out”. In some cases, this can cost you a pretty penny if you don’t know where to source free methods.

Often, for home-based business owners it is a matter of “how much and for what you get in return” that drives how you spend your hard earned revenue or investment capital. For start-ups, established home-based, or even brick and mortar companies getting press exposure is at best a daunting task. Often, hiring a PR firm, writing press releases and having them distributed vis-à-vis various communicative methods is out of reach for many small businesses.

This is no longer the case if you know where to look. For home-based businesses with limited budgets, there are free press release sites that can be used to generate immediate leads that can be converted to sales.

Press releases are a great way to educate customers about your products and/or services, your methodology, and why potential customers should do business with you. A press release encourages a reader to respond to some type of offer and/or free information. Also, it promotes new start-ups, new offerings from your existing business opportunity, and various other topics.

How A Well-Written & Great Press Release Can Generate LeadsPosting a press release once a month or even bi-monthly can yield tremendous benefits to generate awareness and leads. By linking paid advertisement (such as one you might have here on BusinessOpportunity.com) you can drive potential prospects straight to more information and have them fill out a lead form that will help build your budding prospect list. The business leads generated through free press release sites can add a thousand, tens of thousands, or even hundreds of thousands of dollars to gross sales annually.

Press releases are truly a very cost effective marketing tool. If used correctly they can aid your lead generation in  ways you might not have thought of otherwise. Think about it this way: The cost to write 750-word press release, plus national newswire distribution can be as low as $1,800 and shorter releases can cost much less. However, unlike advertising, press releases show up everywhere, and if they actually lead to stories in newsprint and websites, their value can increase dramatically. One small press release has the potential to generate stories in thousands of print vehicles such as newspapers, trade publications, blogs and news portals globally! In some cases, if your press release is written well and distributed effectively you can receive up to a million page views per day. It is hard to beat that kind of exposure for under $2,000 if you pay for additional distribution.

To get started, you might try some free options and just use what these sites have to offer.

Here are a few URLs’ to get you started:

1888pressrelease.com
free-press-release.com
pr.com

All are great resources. A great press release freelance writer that we often use is Kathleen Lanza. She can be contacted via email at: kathy_lanza@verizon.net . Be sure to tell her that BusinessOpportunity.com sent you!

Have you gotten the word out yet?

Related Blog Posts
13 Nov 18 Posted by: Todd Hatch
in Marketing & Sales
Avis Budget Group is offering the ultimate low cost car and truck rental independent operator opportunity with unlimited earning potential.  Avis Budget Group is looking for an independent operator for its location in Colorado Springs, Colorado. This is a unique opportunity to take over a retail location...
13 Dec 17 Posted by: Margaret Mallonée
in Marketing & Sales

We all know that in sales, time is money. These apps will simplify your life and give you more time to sell, sell, sell! Don’t miss these 15 Apps Every Salesperson Needs!

As we move into 2018, everyone is hypothesizing and publishing their choices for the best apps and ‘need to have it’ technology....
20 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

Looking to boost your marketing game? Not sure what you need or which is best? Check out these Free Trial Marketing Tools You Need!

A big question many people ask is how do I upgrade my audience to reach more people? What platforms should I be using to get my content out into the world? We...
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while...