Home Advertise Contact Blog Advertiser Login RSS
Newsletter Signup

Buy A Business Opportunity of Franchise
Home-Based Businesses
Choosing a Business Opportunity Growth and Profit Marketing and Sales
Plans and Goals Running Your Own Business Start-Up
Working From Home Entrepreneur Exchange Feature Articles
Opportunity Community Opportunity Focus In The News
Come Read Our Featured Articles About Business Opportunities, Franchising, Business Opportunity News and More
Are into healthy living? Do you have an entrepreneurial spirit? If so, you should read about this skincare, beauty and hair care product business opportunity. A company that is pioneering the...
Did you know that you can operate your own business that helps mid to large sized companies with their energy efficiency? Yes you can with this clean technology (cleantech) energy management...
Are you into healthy living? Do you have an interest in working for yourself? Well then, you should check out this nutrition and wellness product business opportunity that enables you to be a top-selling health...

Sponsors

STARSCAPES®
Imagine making up to $500 to $1,800 a day! Call or click now see how you can get your business for FREE! (602) 679-0257
Promotional Products Home Business
Run Your Own Business. Be Your Own Boss. Earn Great Profit Potential. Start At A Low Cost. Try It For Free!
I-insureme
$$$ BUILD HUGE INCOME SELLING SOMETHING EVERYONE MUST HAVE $$$ Call our 24-hour message line at 301-276-5575 now!
Carelumina
Make up to $1,000/week! We are changing the industry with our physician formulated state-of-the-art products & services!
CTFO
TAKE A FREE POSITION NOW WITH CTFO SELLING CBD HEMP OIL! Join The Hottest Wellness Trend & Next Billion Dollar Industry.
TheIncomeTaxSchool.com
Earn up to $100 per hour, this is NOT a Franchise, No Franchise Fees or Royalties work Full or Part-time 1-800-984-1040.
NUMedia
NEW OPPORTUNITY JUST LAUNCHED! Try it before you buy it! Click To Get Your 15-Day FREE Trial! Daily payouts no waiting!
Here's the Quickest & Easiest Way To Earn Passive Income
Absolutely Remarkable Money Making Program! Many come up with excuses when they are afraid to take action! BE DIFFERENT!
Home-Based Travel Business Making $$$$
Cash in with us on the Multi-Trillion Dollar Travel Industry by working as an independent Affiliate for World Discovery!
How Many Leads Does It Take To Close A Sale?
This article is now live on our blog and I know could be very insightful for many. Read On
It Takes a Hot Voicemail to Land a Warm Lead
If you're a successful entrepreneur who provides others like you the chance to follow in your footsteps... Read On
 
Resource Center > Article
Which Social Media Platforms Drive Consumer Action the Most?
5 Dec 12 Posted by: Kathleen C Lanza
in Marketing & Sales
Share this Article:

Beyond the Click, a new survey of 500 consumers by cloud-based Activity and Participant Management™ leader ACTIVE Network, sheds some light on the growing influence of social media and how it may actually affect consumer behavior. More specifically, its results are instructive for the thousands of business opportunity, franchise and other small business owners who are currently engaging in social media marketing activities or may want to, but who are also unsure about which platforms are the most appropriate for their purposes.

 

Business Opportunity Social Media
 

Focused primarily on today’s five top social platforms—Facebook, Twitter, LinkedIn, Google+ and Pinterest—the survey yielded the following valuable insights:

• More than 50% of users have taken offline action as a direct result of online interaction.

• The three most popular offline actions taken include: 1) contacting a person directly, 2) attending an event or 3) participating in an activity such as a sport or class.

• Forty-four percent of smartphone users report having used a mobile app to help them achieve a personal goal, such as improving their health, fitness, knowledge, education or appearance.

• Of the top five platforms, Facebook drives the most offline actions, leading to the most direct contacts or in-person meetings as well as prompting the most charitable donations. It also generates considerable activity in the way of participation—44% having indicated they have attended a class, sport or other form of activity, and 58% noting they’ve attended an event.

• While the offline actions of Twitter users are less than for others, the type of engagement it does generate is very active in nature, with 25% actually participating in an activity and 30% attending an event.

• LinkedIn is most successful in prompting users to change jobs, followed by Pinterest.

• And finally, Pinterest drives the most respondents to make an actual lifestyle change, just ahead of Facebook.

 

Related Blog Posts
13 Dec 17 Posted by: Margaret Mallonée
in Marketing & Sales

We all know that in sales, time is money. These apps will simplify your life and give you more time to sell, sell, sell! Don’t miss these 15 Apps Every Salesperson Needs!

As we move into 2018, everyone is hypothesizing and publishing their choices for the best apps and ‘need to have it’ technology....
20 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

Looking to boost your marketing game? Not sure what you need or which is best? Check out these Free Trial Marketing Tools You Need!

A big question many people ask is how do I upgrade my audience to reach more people? What platforms should I be using to get my content out into the world? We...
15 Nov 17 Posted by: Margaret Mallonée
in Marketing & Sales

We’re 10 days away from Small Business Saturday 2017! Are you ready for one of the biggest sales’ days of the year? To help you, we’re bringing you our Tips for Small Business Saturday 2017.

This year, Small Business Saturday 2017 will be on the 25th of November. That means in 10...
25 Oct 17 Posted by: Kevin James Culp
in Marketing & Sales

People love to listen to podcasts. They can get the information they need when it’s convenient. As a marketer, it’s a great way for you to share your message while...

23 Oct 17 Posted by: Margaret Mallonée
in Marketing & Sales

Want to improve your sales call technique? Check out our Best Sales Call Advice for Success!

Whether it’s a cold call, referral call, or warm lead, making a sales call can be intimidating. It’s easy to procrastinate on making a call by working on other projects. You may, from time to time,...
 
   
Entrepreneur's Source for Everything Business Opportunity and Franchise Related

I had the pleasure of chatting with Shawn Pigg, CEO of Hotels Etc. for BusinessOpportunity.com's Podcast series that will be released very soon on our new Digital Platform.  Here is the transcript from that call for our regular RSS feed subscribers who get all of our posts first.

If you would...
Read More


Premium Sponsor